Christchurch photographer Damon McPhail has been working in the world of commercial photography for the past 25 years specializing in commercial work for advertising agencies and more recently focusing on architecture.

Damon’s product work can be viewed here: www.instill.co.nz

 

Speights Bar smDamon’s iconic Speights image is in many Tavern’s around the South Island.

 

You would be amazed at how many different ways something can be photographed for a totally different appearance.

Great images are crafted, not just snapped “as is “.  It requires experience, a brain wired to the ‘visual’, with an eye for composition and light, to convey a beautiful & natural shape of spaces.

 

University building photograph

Damon Mcphail photographer

Damon Mcphail photographer

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